Pricing
Simple pricing. Unlimited technicians.
Every plan has every feature. Pick the size that fits your pool count.
150pools
Every feature on every plan — API keys & webhooks from Growth
Fits 150 pools
Free
$0forever
No credit card
15pools
Start free - 1 active automations
- 10 quotes
- No API keys or webhooks
- 5 photos per visit
- 50 bulk customer emails / month
- 20 new services per week (mobile app)
Fits 150 pools
Starter
$29/ month
cancel anytime
100pools
Start free Upgrade anytime with a 14-day free trial
- 10 active automations
- 100 quotes
- No API keys or webhooks
- 15 photos per visit
- 500 bulk customer emails / month
- Unlimited new services per week (mobile app)
Most popular Fits 150 pools
Growth
$99/ month
≈ 28¢ per pool / month
350pools
Start free Upgrade anytime with a 14-day free trial
- 50 active automations
- 500 quotes
- 10 webhooks + API keys
- 30 photos per visit
- 2,500 bulk customer emails / month
- Unlimited new services per week (mobile app)
Fits 150 pools
Pro
$199/ month
≈ 17¢ per pool / month
1,200pools
Start free Upgrade anytime with a 14-day free trial
- 200 active automations
- Unlimited quotes
- 50 webhooks + API keys
- 75 photos per visit
- 10,000 bulk customer emails / month
- Unlimited new services per week (mobile app)
Fits 150 pools
Business
$299/ month
cancel anytime
3,000pools
Start free Upgrade anytime with a 14-day free trial
- Unlimited active automations
- Unlimited quotes
- 100 webhooks + API keys
- 100 photos per visit
- 25,000 bulk customer emails / month
- Unlimited new services per week (mobile app)
All prices in USD. Checkout in USD.
Always unlimited on every plan: technicians, customers, templates, work-order types, company addresses, service checklists and chemical settings.
Enterprise
More than 3,000 pools? Custom limits and pricing.
Compare every limit
Features are identical on every plan — only these limits change.
| Limit | Free | Starter | Growth | Pro | Business |
|---|---|---|---|---|---|
| Monthly price | $0 | $29 | $99 | $199 | $299 |
| Billed yearly (per month) | $0 | $23 | $79 | $159 | $239 |
| Pools | 15 | 100 | 350 | 1,200 | 3,000 |
| Technicians | ∞ | ∞ | ∞ | ∞ | ∞ |
| Customers | ∞ | ∞ | ∞ | ∞ | ∞ |
| Active automations | 1 | 10 | 50 | 200 | ∞ |
| Quotes | 10 | 100 | 500 | ∞ | ∞ |
| Webhooks + API keys | — | — | 10 | 50 | 100 |
| Photos per visit | 5 | 15 | 30 | 75 | 100 |
| Bulk customer emails / month | 50 | 500 | 2,500 | 10,000 | 25,000 |
| New services / week (mobile app) | 20 | ∞ | ∞ | ∞ | ∞ |
| Limit | Free | Starter | Growth | Pro | Business |
|---|---|---|---|---|---|
| Monthly price | $0 | $29 | $99 | $199 | $299 |
| Billed yearly (per month) | $0 | $23 | $79 | $159 | $239 |
| Pools | 15 | 100 | 350 | 1,200 | 3,000 |
| Technicians | ∞ | ∞ | ∞ | ∞ | ∞ |
| Customers | ∞ | ∞ | ∞ | ∞ | ∞ |
| Active automations | 1 | 10 | 50 | 200 | ∞ |
| Quotes | 10 | 100 | 500 | ∞ | ∞ |
| Webhooks + API keys | — | — | 10 | 50 | 100 |
| Photos per visit | 5 | 15 | 30 | 75 | 100 |
| Bulk customer emails / month | 50 | 500 | 2,500 | 10,000 | 25,000 |
| New services / week (mobile app) | 20 | ∞ | ∞ | ∞ | ∞ |
No % of your revenue.
Clorly doesn't process payments, so there's no transaction fee — the price above is the price. QuickBooks Online-compatible CSV export on every plan.
Pricing questions
Anything else? support@clorly.com
01 What does the free plan include?
Every feature, up to 15 pools, unlimited technicians and customers — free forever, no credit card. On the free plan the mobile app can create up to 20 new services per week.
02 What happens when I hit my pool limit?
Upgrade any time from your account.
03 Can I cancel anytime?
Yes. Paid plans are monthly or yearly, and you can cancel anytime.
04 How does yearly billing work?
Choose yearly and save about 20% — Growth works out to $79 a month instead of $99.
05 Which currency do you charge in?
All prices are in USD, and checkout is always in USD.
06 Do you charge per technician?
Never. Technicians and customers are unlimited on every plan — pricing is by pools, never by people.
07 How does referral credit work?
Refer another pool business. When they subscribe to a paid plan, you get 1 free month of your plan — stack up to 12 months, no limit on referrals, applied automatically.
